Facebook Ad Performance: Understanding CAPI Connection Types
Learn about different types of Facebook Conversions API connections and how to optimize your ad performance with the best data integration.
Articles & Podcasts
Read the latest on all things CAPI, digital marketing, and Meta ad performance.
6 Common Mistakes Brands Make with Facebook AI Advertising
Discover six common mistakes brands make that hinder Facebook AI from optimizing ad performance and learn how to avoid them for better results.
Noah King
Oct 25, 2023
Ad Optimization
Segmented Shopping is the Ultimate eComm Unlock
Noah King of Popsixle and Rishabh Jain of Fermat teamed up to discuss how segmentation can provide a powerful advantage to eCommerce brands.
Noah King
Oct 20, 2023
Ad Creative
Unleashing the Power of Psychology and Data in Facebook Ads
Sarah Levinger and Noah King teamed up to explore the opportunity of melding psychology and data to build high performing ads.
Noah King
Oct 3, 2023
Machine Learning
Level Up Ad Performance with Facebook AI
A guide to unlocking the full potential of Facebook's AI. Learn how the Facebook algorithm works, the power of creative diversity, and the importance...
Noah King
Aug 1, 2023
Meta
How Much Should I Spend on Facebook?
Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.
Noah King
Jul 12, 2023
Machine Learning
Facebook AI Success Requires Great Creative + Great Data
With the rise of generative AI, now advertisers can easily produce a high volume of great creative. But creative variations need to be paired with...
Noah King
Jun 24, 2023
Meta
New Popsixle Feature: Measure Facebook Attribution Accuracy
Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better...
Noah King
Jun 21, 2023
Meta
iOS17: A Change, Not a Crisis, for Marketers
Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think.
Noah King
Jun 11, 2023
Meta
Demystifying the Facebook/Meta Events Manager
Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool...
Noah King
Jun 1, 2023
iOS 16.4 and Its Impact on eCommerce Brands
Join us as we dive deep into the buzz surrounding Apple's iOS 16.4 release, examining its effects on Facebook ad performance and server-side data...
Noah King
Apr 7, 2023
AdTech
How to Find and Fix Double Pixel Errors on Shopify
Installing a Facebook tracking pixel seems simple, but there are setup problems that can cause performance and attribution issues. Learn how to find...
Noah King
Jan 26, 2023