--- title: Popsixle Articles & Podcasts | Noah King (4) description: Learn (4) --- [![popsixle\_logo2](https://21635681.fs1.hubspotusercontent-na1.net/hubfs/21635681/popsixle_logo2.png)](https://popsixle.com) - [WHY POPSIXLE](https://popsixle.com/why-popsixle) - [PRODUCT](https://popsixle.com/product) - [PRICING](https://popsixle.com/pricing) - RESOURCES ### [Case Studies](https://popsixle.com/case-studies) ### [Knowledge Base](https://info.popsixle.com/knowledge) ### [Articles & Podcasts](https://popsixle.com/articles-podcasts) ### [Manage Subscription](https://subscribe.popsixle.com/) ### [Partner with Popsixle](https://popsixle.com/partners) [LOG IN](https://app.popsixle.com/) [START FREE TRIAL](https://popsixle.com/free-trial) # Articles & Podcasts Read the latest on all things CAPI, digital marketing, and Meta ad performance. ![blog-1](https://21635681.fs1.hubspotusercontent-na1.net/hubfs/21635681/blog-1.png) - [ALL](https://popsixle.com/articles-podcasts/all) - [Ad Optimization](https://popsixle.com/articles-podcasts/tag/ad-optimization) - [Meta](https://popsixle.com/articles-podcasts/tag/meta) - [Facebook](https://popsixle.com/articles-podcasts/tag/facebook) - [Conversions API](https://popsixle.com/articles-podcasts/tag/conversions-api) - [Machine Learning](https://popsixle.com/articles-podcasts/tag/machine-learning) - [Ad Creative](https://popsixle.com/articles-podcasts/tag/ad-creative) - [Shopify](https://popsixle.com/articles-podcasts/tag/shopify) - [AI](https://popsixle.com/articles-podcasts/tag/ai) - [AdTech](https://popsixle.com/articles-podcasts/tag/adtech) - [Attribution](https://popsixle.com/articles-podcasts/tag/attribution) - [segmentation](https://popsixle.com/articles-podcasts/tag/segmentation) - [Events Manager](https://popsixle.com/articles-podcasts/tag/events-manager) - [iOS14](https://popsixle.com/articles-podcasts/tag/ios14) ### [Meta Attribution: Why Quality Data Beats Quantity](https://popsixle.com/articles-podcasts/meta-attribution-why-quality-data-beats-quantity) Discover the key data points that enhance attribution accuracy and unlock the full potential of Meta Machine Learning in your ad campaigns. Noah King Nov 15, 2023 ### [Making the Meta Algorithm Your MVP](https://popsixle.com/articles-podcasts/making-the-meta-algorithm-your-mvp) Optimize your Facebook/Meta campaigns by leveraging the algorithm to maximize ad performance with dynamic audiences, budgets, and creative strategies. Noah King Nov 8, 2023 ### [6 Common Mistakes Brands Make with Facebook AI Advertising](https://popsixle.com/articles-podcasts/6-common-mistakes-brands-make-with-facebook-ai-advertising) Discover six common mistakes brands make that hinder Facebook AI from optimizing ad performance and learn how to avoid them for better results. Noah King Oct 25, 2023 Ad Optimization ### [Segmented Shopping is the Ultimate eComm Unlock](https://popsixle.com/articles-podcasts/segmented-shopping-is-the-ultimate-ecomm-unlock) Noah King of Popsixle and Rishabh Jain of Fermat teamed up to discuss how segmentation can provide a powerful advantage to eCommerce brands. Noah King Oct 20, 2023 Ad Creative ### [Unleashing the Power of Psychology and Data in Facebook Ads](https://popsixle.com/articles-podcasts/unleashing-the-power-of-psychology-and-data-in-facebook-ads) Sarah Levinger and Noah King teamed up to explore the opportunity of melding psychology and data to build high performing ads. Noah King Oct 3, 2023 Machine Learning ### [Level Up Ad Performance with Facebook AI](https://popsixle.com/articles-podcasts/level-up-ad-performance-with-facebook-ai) A guide to unlocking the full potential of Facebook's AI. Learn how the Facebook algorithm works, the power of creative diversity, and the importance... Noah King Aug 1, 2023 Meta ### [How Much Should I Spend on Facebook?](https://popsixle.com/articles-podcasts/how-much-should-i-spend-on-facebook) Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance. Noah King Jul 12, 2023 Machine Learning ### [Facebook AI Success Requires Great Creative + Great Data](https://popsixle.com/articles-podcasts/unlocking-facebook-ad-success-with-ai) With the rise of generative AI, now advertisers can easily produce a high volume of great creative. But creative variations need to be paired with... Noah King Jun 24, 2023 Meta ### [New Popsixle Feature: Measure Facebook Attribution Accuracy](https://popsixle.com/articles-podcasts/measure-facebook-attribution-accuracy) Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better... Noah King Jun 21, 2023 Meta ### [iOS17: A Change, Not a Crisis, for Marketers](https://popsixle.com/articles-podcasts/ios17-a-change-not-a-crisis-for-marketers) Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think. Noah King Jun 11, 2023 Meta ### [Demystifying the Facebook/Meta Events Manager](https://popsixle.com/articles-podcasts/demystifying-the-facebook-events-manager) Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool... Noah King Jun 1, 2023 ### [iOS 16.4 and Its Impact on eCommerce Brands](https://popsixle.com/articles-podcasts/ios-16-4-and-its-impact-on-ecommerce-brands) Join us as we dive deep into the buzz surrounding Apple's iOS 16.4 release, examining its effects on Facebook ad performance and server-side data... Noah King Apr 7, 2023 [1](https://popsixle.com/articles-podcasts/author/noah-king/page/1) ... 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