Meet the team

The Popsixle team has decades of experience in ad buying, media analytics, and Facebook App development.

Noah King

Noah King | CEO

Noah is a digital ad exec and creative technologist with degrees in product design from Pratt Institute and media innovation from NYU Tisch. He was a senior executive at global ad agencies like Hill Holliday and Havas where he built social media strategy and buying teams. He’s a backend developer and serial entrepreneur who was CTO at a gift recommendation startup and the technical founder of a marketing insights startup. He brings experience managing over $100M in Facebook ads to the Popsixle team.

Justin Whitaker

Justin Whitaker | CMO

Justin is a performance driven B2C & B2B digital marketing professional and CEO of White Space Marketing. He has outstanding analytical skills with comprehensive experience in Google AdWords, Facebook Ads, Affiliate Marketing and Analytics. He is highly skilled in digital and Omnichannel marketing for companies with an aggressive growth plan.

With 16 years years in the industry Justin accelerates at defining customer markets while targeting high conversion areas. Working alongside Google, Justin helped to build out growth strategies for brands like Chewy and Wild Birds Unlimited with a data driven approach to accelerate growth.


Zach Shapiro | CPO

Zach is a left brain and right brain thinker. He has over 10 years of experience working at some of the world's largest agencies in Boston and London. He specializes in product management, data analysis, and performance marketing.
As the head of product, Zach represents the voice of our customer ensuring that Popsixle continues to empower brands to get the most out of their Facebook marketing.