The Problem

Fulton & Roark is a men's grooming company that sells high-quality, made-in-the-USA skincare and shaving products. Fulton & Roark came to Popsixle looking to scale their business in the face of softening performance on Facebook. Because of the restrictions from iOS14, it didn't allow their ad strategy to scale consistently and profitably.

The Solution

Popsixle installed their software on Fulton & Roark's website and started sending higher signal, real-time site data to Facebook. After 30 days of Popsixle being installed, they were able to reduce cost per purchase by 30% while scaling the budget by almost 350%.

The Results

350% increase in revenue

350% scale in profitable ad spend

30% reduction in cost per purchase

“CPAs are declining, and we're scaling up more efficiently than we have in a long time after utilizing Popsixle.”

Allen Shafer: Co-Founder of Fulton & Roark

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Frequently Asked Questions

What CMS platforms do you integrate with?

Popsixle works on Shopify, Woocommerce, Hubspot, and can be used for any kind of lead capture form. We are in the process of adding additional platforms so please let us know what you’d be interested in so we can better prioritize.

How do you determine pricing?

Pricing is based on the volume of events and revenue processed by your website. We have pricing tiers to support businesses of all sizes. See our pricing page for more info.

What is the process to get started?

Getting started with our free pilot is easy - we work with your team to gather the right account information and permissions, and then install one line of code on your website page template. Onboarding will take about 30 minutes of your time, and most brands go live within one business day.

Schedule a call to start your free pilot. If you’re interested in self-service onboarding, subscribe to our emails to ensure you’re the first to know when self-service goes live later this year.

I’ve already enabled the CAPI connector on Shopify/Hubspot. Will Popsixle do anything for me?

We’ve found that off-the-shelf solutions like Shopify and Hubspot’s CAPI integrations only send a fraction of the data that Popsixle sends. We’ve structured our 14-day free pilot to be the easiest way to see for yourself.

Where can I see the data Popsixle is gathering?

All data that Popsixle shares with your Facebook ad account are standard events that can be seen and utilized through Facebok Events Manager, Ads Manager, and Audiences. These server-to-server events show up alongside the standard web events sent from Facebook’s pixel. If you already have CAPI installed before adding Popsixle, you can see the increase in server event volume within Events Manager.

Can I cancel any time?

Yes. Popsixle has no long-term commitment and can be cancelled at any time. Our services are billed monthly, and cancellation occurs at the end of the current monthly term.

Why do you need Facebook partner access?

We require read only access to your Events Manager and Ads Manager so we can QA the Popsixle install as well as provide reporting to you on how Popsixle is impacting your Facebook/Instagram performance.

How is Popsixle different from CAPI Gateway?

Unlike CAPI Gateway, Popsixle makes the install process fast and painless. Our system is automatically configured to maximize the amount of data shared and the ad performance gains achieved. CAPI Gateway requires significant technical ability and time investment to get it up and running and to keep it maintained.

What size customers do you work with?

Popsixle has been effective in helping smaller customers who spend $5K per month on Facebook ads, all the way up to brands spending $1M or more per month on Facebook and Instagram ads.

Does it include “day of” reporting? Are you a reporting platform?

We currently provide weekly reporting updates during the 14 day trial so you can better understand the impact Popsixle is having on your business. Popsixle works to ensure that your ad account is performing optimally which can be measured through the reporting platforms you are already using.

What can I expect during the pilot?

Within the first day, you’ll be able to track an increase in event volume within the Facebook Events Manager. Within the first two weeks, Popsixle’s impact on Facebook ad performance is first felt by interest-targeting, look-a-like audiences, and prospecting campaigns. Typically by week three, Popsixle begins to positively impact retargeting campaigns. Performance will continue to improve over time as Facebook’s machine learning system continues to learn.

How is Popsixle different from the many attribution tools on the market?

Popsixle works alongside existing attribution solutions and doesn't compete with them.

Popsixle focuses on increasing and enhancing the real-time data that is sent to Facebook to help drive its machine learning engine and ultimately improve your ad performance. Attribution tools focus on processing rear-facing data to properly attribute sales to different channels within your marketing mix. While some attribution tools include features that send data back to digital channels, sending higher volume and higher quality data to Facebook in real-time is our entire focus and area of expertise.