Cozy Earth's Story
At first, Cozy Earth’s results seemed great - increase in Purchases, Spend, and ROAS. However, when digging in deeper, there were discrepancies in attribution, prompting an in-depth investigation through what ultimately became Popsixle’s health-check system to find what was causing over-reporting.
Once diagnosed and solved, Cozy Earth’s ad performance and trust in what was being reported increased drastically. The core achievement here is the trust in Facebook reporting; It's about the certainty that your data is precise and reliable.
