--- title: Why Popsixle | Popsixle description: Learn how Popsixle restores the flow of data to Facebook's ad platform, allowing you to improve your ad performance and increase account stability. --- [![popsixle\_logo2](https://21635681.fs1.hubspotusercontent-na1.net/hubfs/21635681/popsixle_logo2.png)](https://popsixle.com) - [WHY POPSIXLE](https://popsixle.com/why-popsixle) - [PRODUCT](https://popsixle.com/product) - [PRICING](https://popsixle.com/pricing) - RESOURCES ### [Case Studies](https://popsixle.com/case-studies) ### [Knowledge Base](https://info.popsixle.com/knowledge) ### [Articles & Podcasts](https://popsixle.com/articles-podcasts) ### [Manage Subscription](https://subscribe.popsixle.com/) ### [Partner with Popsixle](https://popsixle.com/partners) [LOG IN](https://app.popsixle.com/) [START FREE TRIAL](https://popsixle.com/free-trial) ![Homepage - B1](https://21635681.fs1.hubspotusercontent-na1.net/hub/21635681/hubfs/Optimized%20Images%20-%20Ipalibo/Homepage%20-%20B1.jpeg?width=800&height=800&name=Homepage%20-%20B1.jpeg "Homepage - B1") WHY POPSIXLE # **Brands are facing significant challenges** - **Less Data -** Modern marketing ad algorithms require great data. But stricter privacy policies have led to less data and terrible ad performance. - **Rising Costs -** Brands are compensating for missing data by investing in creative and attribution and are facing higher costs from tariffs. - **No Learnings -** Meanwhile, every ad adjustment resets Meta, Google, and TikTok's Machine Learning systems. This prevents these systems from operating efficiently on a brand's behalf. ## **Popsixle fixes the root cause of data loss** Popsixle's server-to-server connection turns your eCommerce data into rocket fuel for Meta, Google, and TikTok's Machine Learning engines. Popsixle restores your data connection to all your ad accounts. Popsixle helps you unlock better performance with less time and effort. With fully restored  data you can: - Make accurate auto-optimizations - Find your best customers - Improve your customer acquisition cost   ![Header Image - A1\_b](https://21635681.fs1.hubspotusercontent-na1.net/hub/21635681/hubfs/Header%20Image%20-%20A1_b.webp?width=420&height=420&name=Header%20Image%20-%20A1_b.webp "Header Image - A1_b") ## **How Popsixle Helps** ![circle\_1](https://21635681.fs1.hubspotusercontent-na1.net/hub/21635681/hubfs/circle_1.webp?width=100&height=100&name=circle_1.webp "circle_1") ## Solve the root cause of data loss Popsixle is a premium Conversions API connection (CAPI) connection that maximizes the flow of information from your eCommerce site back to Meta, Google, and TikTok. The result? Better ad performance and accurate ad attribution. ![circle\_2](https://21635681.fs1.hubspotusercontent-na1.net/hub/21635681/hubfs/circle_2.webp?width=100&height=100&name=circle_2.webp "circle_2") ## Put Machine Learning to work for you Brands that don't embrace AI are at risk of being left behind. Popsixle provides the data needed for Meta, Google, and TikTok's Machine Learning algorithms to function optimally. Let  your ad accounts auto-optimizations do the hard work for you. ![circle\_3](https://21635681.fs1.hubspotusercontent-na1.net/hub/21635681/hubfs/circle_3.webp?width=100&height=100&name=circle_3.webp "circle_3") ## Shine a light into the black box The realm of ad tech, targeting, pixels, and attribution often seems like a complex, black box. Popsixle provides a transparent view of your data, your performance, and your attribution accuracy.   ![circle\_4](https://21635681.fs1.hubspotusercontent-na1.net/hub/21635681/hubfs/circle_4.webp?width=100&height=100&name=circle_4.webp "circle_4") ## Stay ahead of data compliance Data and privacy rules can be difficult to navigate. Popsixle ensures your data usage stays in line with GDPR, CCPA, and other data policies. Popsixle customers stay ahead of Meta/Apple platform changes with automatic codebase updates. ## **The Popsixle Difference** **100%** **Usable Data** **Professional-Grade Data Connection** Not all Conversions API (CAPI) connections are created equal. Popsixle is an upgrade to standard connections, like Shopify CAPI, with 1st party data, sent in real-time, that is 100% usable by Meta, Google, and TikTok. Enhanced data quality and match rates make Popsixle a trusted choice for $100K to $100M revenue/year brands. **10min** **Easy Install** **Effortless Installation** Popsixle combines the efficiency of a professional-grade data connection with the simplicity of a straightforward, 10-minute installation. No technical expertise required. Data starts flowing immediately, offering a seamless and intuitive setup experience. **99.99%** **Platform Availability** **Enterprise-Level Architecture** Our cloud-based enterprise architecture ensures operational stability and speed, 365 days a year. Popsixle routes data through our high-performance servers and ensures 99.99% uptime, even during peak periods like Black Friday/Cyber Monday. **"Hi, it's Ryan"**  **Tech with a Human Touch** When you have questions, our customer support team is ready to help. You’ll get a response from a real person and we'll go the extra mile to make sure you feel well taken care of. STRATEGY ### [Unlock Superior Ad Performance with AI](https://popsixle.com/articles-podcasts/level-up-ad-performance-with-facebook-ai) \- How Facebook's algorithm works \- How to take full advantage of AI FEATURES ### [Facebook Attribution Accuracy Report](https://popsixle.com/product) \- Grade your FB account accuracy \- Make changes and monitor impact PRICING ### [Monthly Subscription with no Commitment](https://popsixle.com/pricing) \- Only pay for what you use \- Free 14-day trial FAQ ## Frequently Asked Questions ## How do you know if you have a data loss problem? If your ad account acts like a rollercoaster with huge swings in reported performance from one week to the next, this is a sign that you have a significant problem with data loss. ## Is Popsixle an attribution platform? No, Popsixle is a data processing service that gives Meta, Google, and TikTok the data needed for machine learning systems to auto-optimize and find more of your best customers. Attribution platforms are built to give media buyers the data they need to optimize budget across their media investments. Popsixle's primary objective is to ensure your ad platforms are running optimally and able to scale up with efficient ad performance.  ## How will I know if Popsixle is working? Popsixle trials include access to automated pre/post reporting that will allow you to see performance trends across key metrics such as ROAS and Cost Per Acquisition after Popsixle was implemented.  You will also have access to a real-time dashboard of the data that Popsixle is processing for you and being sent to your Meta, Google, and/or TikTok ad accounts.  ## Fix Your Data Connection. Lower Your Ad Costs. [START TODAY](https://popsixle.com/free-trial) [BOOK A DEMO](https://calendly.com/cooper-popsixle/30min) ### Product - [Start Free Trial](https://popsixle.com/free-trial) - [Why Popsixle](https://popsixle.com/why-popsixle) - [Product Overview](https://popsixle.com/product) - [Pricing](https://popsixle.com/pricing) ### Resources - [Case Studies](https://popsixle.com/case-studies) - [Articles & Podcasts](https://popsixle.com/articles-podcasts) - [Knowledge Base](https://info.popsixle.com/knowledge) - [Manage Popsixle Subscription](https://subscribe.popsixle.com/) - [Log Into Popsixle](https://app.popsixle.com/) ### Get in Touch - [Start Free Trial](https://popsixle.com/free-trial) - [Partner with Popsixle](https://popsixle.com/partners) - [Contact Popsixle](https://popsixle.com/contact-popsixle) [Privacy Policy](https://popsixle.com/privacy-policy-popsixle)    |     [Terms of Service](https://popsixle.com/terms-of-service) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)