Popsixle is a powerful CAPI solution for Shopify.
Key Benefits
Better data you can see
Popsixle sends better data back to Meta, Google, and TikTok. Our platform provides dashboards so you can see what data is being sent, what impact it’s having on your ad performance, and how accurate your ad attribution is.
Reduced ad costs
Popsixle is purpose built to send rich, structured data back to your Meta, Google, and TikTok ad accounts. This data becomes real-time fuel for Machine Learning systems. When ad platforms know who your best customers are, ad algorithms work optimally across your bids, placements, and audiences with real-time auto optimizations.
Accurate attribution
As part of your free trial install, Popsixle assesses and fixes your pixel and data connections. This includes an assessment of your Facebook Attribution Accuracy, so that you can trust the data within your Facebook account, and scale your business confidently.
Popsixle Only Features
Health & Wellness Compliance
Popsixle has developed a suite of health compliance tools to safeguard tracking, prevent the loss of key conversion events, and ensure ad performance remains accurate for Health & Wellness brands.
Purchase Routing Optimization
Popsixle has built an advanced system that routes subscriptions, Shop orders, and offline orders as distinctive purchase types. This maximizes your data within Facebook, Google, and TikTok while ensuring accurate attribution of website purchases.
Smart Customer Matching
Popsixle turns bits and pieces of captured data into an optimally structured story that Meta, Google, and TikTok can match to its users reliably. This results in ad platforms knowing who your best customers are so they can find more of the right people with your ads
Peak Data Quality
When it comes to data, longer shelf life isn’t better. Popsixle’s goal is to maintain and match your data in the optimal window of freshness: 7 days. Because Popsixle’s matched customers and ad attribution keys are refreshed weekly, you get peak ad performance and reliable attribution you can trust.
New and Returning Customer Segmentation
Use new events in Meta that track new and returning customers to help better train Meta's optimization engine and to improve your performance measurement .
Ecommerce Platform Compatibility
Questions about website compatibility? Submit your URL for a site
assessment or schedule time with our team below.
Peace of Mind
With Popsixle your data compliance is one less thing to worry about
Share 100% of your site data with Ad Platforms
Even if you've turned on max-data-sharing in your Shopify-Facebook sales channel, you are still dropping 60% of all data Facebook receives (read more here). Popsixle’s 1:1 data connection takes advantage of your own terms of service, allowing you to share 100% of your site data back to Meta, Google, and TikTok.
Compliant with all data privacy regulations
Popsixle’s compliance team keeps a close eye on the changing privacy landscape. Not only does Popsixle ensure your data services comply with Apple, Meta, GDPR, and CCPA policies, but our team regularly publishes articles that outline how upcoming policy changes impact your brand.
Painless, free Shopify install
Popsixle was built to be easy to install and and work with the way you operate your business. You won’t have to make any updates to your DNS settings, create a new pixel, or even modify how you use UTM parameters. Free trial installs can be done in as little as ten minutes
De-identified Customer Data
Popsixle uses SHA-256 encryption to de-identify all the data collected and shared with your Meta, Google, and TikTok ad accounts. This oneway encryption protects your end customer’s privacy and ensures your site if fully compliant with data privacy policies.
Read how Popsixle helps brands grow.
Unlock Superior Ad Performance with AI
- How Facebook's algorithm works
- How to take full advantage of AI
Have questions?
How is Popsixle different from the many attribution tools on the market?
Popsixle works alongside existing attribution solutions and doesn't compete with them.
Popsixle is a solution to signal loss and helps restore the flow of data between your website and your ad accounts. Once signal loss is fixed, Meta, Google, and TikTok machine learning systems work optimally and it improves your ad performance and stability. Attribution tools can’t fix signal loss but can help measure the impact of your ads, including the improved performance that Popsixle causes.
How do I know whether I have a signal loss problem?
When a large portion of your website signals are being dropped, ad platforms are forced to use data modeling to fill in the gaps. This results in very unreliable attribution and massive performance swings. If the attributed purchases in your Meta, Google, or TikTok ad accounts are off by more then 20%, you have a signal loss problem. If your ad performance goes up and down with more than 50% swings over the course of a week, you have a significant signal loss problem.
What does it take to get started with a free trial?
Brands using standard Shopify stores are eligible for a 14-day free trial. Book time with us if you have more questions, or click here to get started now.