Articles & Podcasts

How to Audit Meta Pixel Events to Fix Data Alignment Issues

Learn how to audit your Meta pixel events to ensure accurate data tracking and optimize your digital ad performance.

Understanding Event Match Quality (EMQ) Scores in Meta Ads

Understanding Meta's Event Match Quality scores: what they mean, how they work, and why they matter for optimizing your ad campaigns.

Unlocking Meta's Ad Auction: Strategies for Success

Unlock Meta's ad auction secrets to outperform competitors by optimizing your bid, ad quality, and user experience without increasing spend.

Winning Meta Ads: Spend Smart, Not More

Learn how small brands can compete with big spenders on Meta by optimizing Estimated Action Rate and User Value for better ad performance at lower...

Shopify

How 8-Figure Brands Are Slashing Customer Acquisition Costs

Discover how 8-figure brands leverage custom data activation to reduce customer acquisition costs and drive significant business growth.

Avoiding Costly Mistakes When Scaling Meta Ads

Learn how to avoid common ad scaling mistakes and plan your audience size and budget to maintain ad efficiency on Meta's ad platform.

Barrier of Entry vs Barrier of Experience

Learn the differences between Meta ad strategies for small versus large brands and the importance of tailored expertise in achieving advertising...

Enhance Your Shopify Ads with Advanced CAPI for Better ROI

Discover how an advanced CAPI connection can significantly reduce customer acquisition costs and improve ad performance compared to Shopify's native...

Why Better Server-Side CAPI Data Boosts Ad Performance

Improve ad performance by sending better server-side CAPI data to platforms like Meta, TikTok, and Google for enhanced targeting, optimization, and...

How to Check Data Quality for Meta and TikTok Ad Success

Learn how to audit and align your Meta and TikTok ad data for optimal performance by avoiding common pitfalls and ensuring accurate event tracking.

Meta

Understanding Meta Ad Auctions: Auto-Bid vs. Manual Bid Explained

Explore the pros and cons of using cost caps versus auto-bid strategies in Meta's ad auction to optimize your ad spend and conversions.

Ad Creative

How To Create an Iterative Creative Process

Learn how to create an iterative creative process to optimize ad performance on Meta and TikTok by focusing on ad diversity and team learnings.