Articles & Podcasts

Navigating Meta's New Privacy Rules for Health & Wellness Brands

Understand Meta's new privacy rules for health & wellness brands and learn how to navigate website data restrictions to stay compliant and maintain...

Consolidate BFCM and Evergreen Ads for Better Meta Performance

Discover why consolidating BFCM ads with evergreen ads into one Meta ASC campaign can boost your small brand’s ad performance and data efficiency.

Avoiding Costly Mistakes When Scaling Meta Ads

Learn how to avoid common ad scaling mistakes and plan your audience size and budget to maintain ad efficiency on Meta's ad platform.

Barrier of Entry vs Barrier of Experience

Learn the differences between Meta ad strategies for small versus large brands and the importance of tailored expertise in achieving advertising...

Enhance Your Shopify Ads with Advanced CAPI for Better ROI

Discover how an advanced CAPI connection can significantly reduce customer acquisition costs and improve ad performance compared to Shopify's native...

Why Better Server-Side CAPI Data Boosts Ad Performance

Improve ad performance by sending better server-side CAPI data to platforms like Meta, TikTok, and Google for enhanced targeting, optimization, and...

How to Check Data Quality for Meta and TikTok Ad Success

Learn how to audit and align your Meta and TikTok ad data for optimal performance by avoiding common pitfalls and ensuring accurate event tracking.

Meta

Understanding Meta Ad Auctions: Auto-Bid vs. Manual Bid Explained

Explore the pros and cons of using cost caps versus auto-bid strategies in Meta's ad auction to optimize your ad spend and conversions.

Ad Creative

How To Create an Iterative Creative Process

Learn how to create an iterative creative process to optimize ad performance on Meta and TikTok by focusing on ad diversity and team learnings.

Optimizing Quality Scores to Master Ad Auctions on Meta, Google, and TikTok

Learn how to optimize your ad campaigns by enhancing CTR, CVR, and data accuracy to achieve higher quality scores and outperform competitors in ad...

Attribution

Meta Performance vs Meta Attribution

Exploring Meta's new attribution features, their impact on auction performance, and the balance between real value creation and accurate attribution.

Boost Your Ad Performance with Advanced Data Connectors for Shopify

Boost ad performance and reporting with advanced Shopify data connectors. Learn how enhanced tracking, order filtering, and customization outperform...