Read the latest on all things CAPI, digital marketing, and Meta ad performance.
Maximize your conversions and ROI this holiday season with the combined power of optimized landing pages and a real-time data feedback loop.
Noah King of Popsixle and Rishabh Jain of Fermat teamed up to discuss how segmentation can provide a powerful advantage to eCommerce brands.
Sarah Levinger and Noah King teamed up to explore the opportunity of melding psychology and data to build high performing ads.
A guide to unlocking the full potential of Facebook's AI. Learn how the Facebook algorithm works, the power of creative diversity, and the importance...
Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.
With the rise of generative AI, now advertisers can easily produce a high volume of great creative. But creative variations need to be paired with...
Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better...
Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think.
Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool...
Join us as we dive deep into the buzz surrounding Apple's iOS 16.4 release, examining its effects on Facebook ad performance and server-side data...
Installing a Facebook tracking pixel seems simple, but there are setup problems that can cause performance and attribution issues. Learn how to find...
Get an overview of what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options...