Credit Union in New England & Popsixle
All Financial Service business are faced with a complex set of regulations when running digital marketing. iOS14 increased these challenges by reducing the flow of data between websites and partners like Meta for one New England based credit union.
Popsixle built a custom solution that allowed tracking to work further down the funnel than ever before. The solution extended from the website, across to their credit approval partner. This created a continuous line of sight through the customer journey. Popsixle’s focus on privacy allowed them to send high-quality data back to Facebook, allowing them to reach a better, more engaged audience.
Improved on-site efficiency: 75% reduction in the cost per conversion
Increased activity: 250% increase in conversion volume
Improved off-site efficiency: 15% improvement in ad delivery costs