Desert Does It & Popsixle
Desert Does It is a small company based in Las Vegas, Nevada. Their goal is to provide new and practical products for the enthusiast community—products that they themselves use and will last a lifetime. Desert Does It came to Popsixle looking to scale their Facebook Ads. Because of the restrictions from iOS14, Facebooks’ machine learning struggled to deliver relevant content to a competitive market online.
Popsixle installed their software on Desert Does It’'s website and started sending higher signals and real-time site data to Facebook’s event manager. After 30 days of Popsixle being installed, they were able to reduce cost per purchase by 75% and increase their ROAS by 310%!
310% increase in ROAS
75% decrease in cost per purchase