Disco and Popsixle
The Problem
Disco is a men’s skincare brand with a direct-to-consumer Shopify store.
Disco came to Popsixle looking to regain control over the scalability, profitability, and stability of their Meta ads. They had experienced signal loss due to iOS 14 opt-outs impacting the Meta ad platform. We ran a Popsixle pilot together for a month and saw outstanding results.
The Results
32% reduction in CPP (cost-per-purchase)
33% increase in ROAS (return on ad spend)
29% improvement to performance stability
- Before Popsixle CPP had highs/lows across a 1.64x spread
- With Popsixle CPP had highs/lows across a 1.27x spread