Meta’s 2025 Health Data Regulations
Starting January 2025, Meta has rolled out new data privacy policies specifically targeting websites categorized under “health & wellness.” If your site gets flagged, you risk losing key conversion events (like Add To Cart and Purchase) which will lead to a big decline in ad performance and attribution accuracy.
This new policy impacts websites which mention specific diagnosable health conditions like “rosacea”, "arthritis", “migraines”, etc.
Popsixle’s Solution for Health & Wellness Brands
We’ve developed health compliance features that keep your tracking intact while meeting Meta’s new requirements:
1. Back-Up Custom Events
- We send parallel “custom” events (e.g., Custom_P) that mirror your standard Purchase events.
- If Meta blocks standard Purchase events, you still receive essential data through these back-up events.
2. Obscured Domain
- Replace your real domain in event payloads with a user-defined domain.
- Ideal if your brand name or domain contains terms that trigger Meta’s health-related flags.
3. Keyword Blacklist & Cleansing
- Automatically remove restricted terms (e.g., “arthritis,” “cancer”) from event payloads before sending data to Meta.
- Keeps your data feed clean and compliant without requiring major site overhauls.
4. Compliant Interstitial Pages
- If you can’t remove health references from your main site, we help create a landing page that filters out restricted terms.
- Drive traffic from Meta ads → Compliant page → Main site, while maintaining a unified data pipeline.
Ready to Safeguard Your Ad Performance?
Don’t let Meta’s new health data regulations block your most important events. With Popsixle’s Health Compliance Suite, you can keep your ads running smoothly—and keep scaling your brand without risking lost conversions.
Ready to experience a new level of accuracy and confidence in your Facebook ad campaigns?
Start your free trial with Popsixle and see how our Health Compliance Suite keeps your ads running smoothly and your data accurate.