Masthead & Popsixle
The Problem
Masthead's Facebook Ads just couldn’t show a value no matter the targeting, demographics and strategy. Masthead® was started with one primary purpose: to provide women with comfort, support, and dignity as they prepare for, undergo, and recover from surgery and other treatments.
The Solution
In the 30 day pilot testing Masthead showed a whopping 68% increase in revenue from Popsixle being installed on their website and connected to Facebook. Because better data was being fed to Facebook their machine learning was able to deliver better and more relevant content to customers with a much higher intent to purchase Masthead's products.
The Results
• 68% increase in monthly revenue
• 53% increase in ROAS (return on ad spend)
• 22% reduction in CPP (cost per purchase)