Customer's Story

Famous for its preworkouts and unique supplement products, this customer used promotional tactics to attract new customers. These offers included product samples for under $20 and were successful in drawing in a high volume of new customers.

The Challenge:

The client’s data was swamped with a large number of low-value customers. This skewed data set led to Meta's optimization algorithms being trained to target the wrong type of customer, hindering the company's ability to scale its higher ticket offer prospecting ads efficiently.

The Solution:

This brand partnered with Popsixle to refine the data sent back to Meta/Facebook via the Conversions API. This involved sending an additional custom purchase event specifically for orders over $50. This segmentation was critical in distinguishing high-value customers from the low-value sampler customers.

Results and Benefits:

Targeted Optimization: The new segmentation allowed the customer to create ad campaigns that were optimized for high-value orders. This retrained the Meta optimization algorithms to focus on the company's most valuable customers.

Ad Performance Gains: This brand was able to increase its advertising budget from $5,000 per month to $5,000 per day – a 30-fold increase. Simultaneously, they were able to lower their cost-per-acquired-customer (CAC) by 35%.