Building Authentic Brands: 5 Ways to Earn Customer Trust

Discover how to build authentic, trust-driven relationships with your customers by embracing transparency, consistency, and humanizing your brand.


BRANDS - You didn't get into this business to be that friend that asks for money every time you hang out...

You built this brand to solve problems, gain financial freedom, and help change the world.

Brands that give customers the "ick":
- Have purely transactional relationships with their customers.
- Rely on shock-value and fear-based ads/content to generate growth.
- Hop from trend to trend hoping to catch short-lived waves.

The brands who build real-world relationships:
- Create products that make people feel better about themselves.
- Use discounts and promos to reward customers who have been loyal.
- Treat customers like the complex, beautiful beings they are.

Building trust by being real and authentic (i.e.: sharing both the good and the bad) is how we show people how important they are...not just to us, but to the world as a whole.
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Here's 5 ways to be the brand that people want to be a part of:

1 / Embrace Transparency: Transparency builds trust. Be open about your challenges as a business owner and founder. When you're transparent, customers feel like they're getting an honest view of the people behind the scenes.

2 / Listen and Respond: Actively listen to your customers' feedback and respond promptly. Whether it's through social media, customer service channels, or surveys, make sure you're tuned in to what your audience is saying. Responding quickly shows that you value their input (not just their money).

3 / Stay Consistent: When people know what to expect from you, they feel more confident in your brand and are more likely to become loyal customers. Choose a core message for your brand and stick as close to it as possible. Customers will love you for it.

4 / Be Human: Show the human side of your brand. Humanizing your business helps customers connect with you on a deeper, more psychological level and fosters a sense of empathy and relatability. Highlight your team members and showcase the actual human faces behind your brand (this is especially important if you're a founder).

5 / Own Up to Mistakes: Nobody's perfect. When you make a mistake, own up to it. Make amends quickly and sincerely, explain what went wrong, and outline the steps you're taking to fix it. Showing accountability demonstrates integrity and builds trust with your audience.

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Big shout out to Sarah Levinger for the chance to collaborate and co-write this post together.

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