Read the latest on all things CAPI, digital marketing, and Meta ad performance.
A guide to unlocking the full potential of Facebook's AI. Learn how the Facebook algorithm works, the power of creative diversity, and the importance...
Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.
With the rise of generative AI, now advertisers can easily produce a high volume of great creative. But creative variations need to be paired with...
Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better...
Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think.
Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool...
Join us as we dive deep into the buzz surrounding Apple's iOS 16.4 release, examining its effects on Facebook ad performance and server-side data...
Installing a Facebook tracking pixel seems simple, but there are setup problems that can cause performance and attribution issues. Learn how to find...
Get an overview of what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options...
Popsixle 101 - Read this to quickly learn what makes Popsixle the best solution to begin fixing iOS14 data loss and get back to growing your business
Written for Shopify store owners and marketers, this article provides a summary of best practices for managing your Conversions API connection.
Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.