--- title: "Performance Problem: Is it your Ads or your Website?" description: Discover how to determine if your Meta ad performance issues are due to your ads or your website, and learn key optimization strategies for both. image: https://21635681.fs1.hubspotusercontent-na1.net/hubfs/21635681/IMG_0887.jpeg --- [![popsixle\_logo2](https://21635681.fs1.hubspotusercontent-na1.net/hubfs/21635681/popsixle_logo2.png)](https://popsixle.com) - [WHY POPSIXLE](https://popsixle.com/why-popsixle) - [PRODUCT](https://popsixle.com/product) - [PRICING](https://popsixle.com/pricing) - RESOURCES ### [Case Studies](https://popsixle.com/case-studies) ### [Knowledge Base](https://info.popsixle.com/knowledge) ### [Articles & Podcasts](https://popsixle.com/articles-podcasts) ### [Manage Subscription](https://subscribe.popsixle.com/) ### [Partner with Popsixle](https://popsixle.com/partners) [LOG IN](https://app.popsixle.com/) [START FREE TRIAL](https://popsixle.com/free-trial) # Performance Problem: Is it your Ads or your Website? Discover how to determine if your Meta ad performance issues are due to your ads or your website, and learn key optimization strategies for both. [Noah King](https://popsixle.com/articles-podcasts/author/noah-king) Nov 4, 2024 --- The most common Meta ad performance question eComm brands have (and struggle to answer) is this: Is it my ads or is it my website? Here's how to find out. Every site is different, but for most eCommerce business I work with, I like to see an ad link-click conversion rate (CTR) of 1.5 to 2.0%. This suggests your ads are doing their one job well: getting people curious and clicking. Once those clicks turn into website visits, ideally you have a click to conversion rate (CVR) of 1.5% to 2.0% as well. This suggests your website is doing its one job well: getting people to convert.![IMG\_0887](https://21635681.fs1.hubspotusercontent-na1.net/hub/21635681/hubfs/IMG_0887.jpeg?width=828&height=975&name=IMG_0887.jpeg) Here's how you can check these numbers in Meta or TikTok or Google. Log in and grab this data for a set period of time (like the past two weeks): \- Total Impressions \- Total Link Clicks \- Total Conversions Clicks / Impressions = CTR Conversions / Clicks = CVR If either one of these is below 1.5%, there's room for improvement. If one of these is much lower than the other conversion rate, that's where you should start. If your website isn't converting well and your ads are, stop spending time making new ads and starting looking at ways to optimize your website. 1\. Use Google PageSpeed Insights to see if your site is loading too slowly 2\. Look at data across your funnel to see at what stage you are losing people 3\. Consider a landing page solution (like Pagedeck) to quickly test a fast, optimal funnel that leads to conversions 4\. Make sure you have a great data connection (like Popsixle) to ensure 100% of your conversions are actually getting reporting back to your ad platforms Most brands I work with are so focused on ads, that its common to miss when there is a website problem. If you need help getting your ads or your funnel in tip-top order as you prep for the busy holiday season, drop a comment or use the meeting link on my profile to set up time together. ## Similar posts Ad Optimization ### [Popsixle 101 - Your Guide To The Basics of Popsixle](https://popsixle.com/articles-podcasts/popsixle-101-your-guide-to-the-basics-of-popsixle) Popsixle 101 - Read this to quickly learn what makes Popsixle the best solution to begin fixing iOS14 data loss and get back to growing your business Noah King Jan 22, 2023 ### [What is the impact of iOS14 data loss on Facebook ads?](https://popsixle.com/articles-podcasts/what-is-the-impact-of-ios14-data-loss-on-facebook-ads) When iOS14 was released, it changed the landscape of digital marketing by neutering Facebook ad optimization capabilities. Let’s explore this change. Noah King Dec 14, 2022 Ad Optimization ### [The Untapped Power of Landing Pages and Real-Time Data](https://popsixle.com/articles-podcasts/the-untapped-power-of-landing-pages-and-real-time-data) Maximize your conversions and ROI this holiday season with the combined power of optimized landing pages and a real-time data feedback loop. Noah King Nov 17, 2023 ### Keep up to date on the latest in adtech ### Product - [Start Free Trial](https://popsixle.com/free-trial) - [Why Popsixle](https://popsixle.com/why-popsixle) - [Product Overview](https://popsixle.com/product) - [Pricing](https://popsixle.com/pricing) ### Resources - [Case Studies](https://popsixle.com/case-studies) - [Articles & Podcasts](https://popsixle.com/articles-podcasts) - [Knowledge Base](https://info.popsixle.com/knowledge) - [Manage Popsixle Subscription](https://subscribe.popsixle.com/) - [Log Into Popsixle](https://app.popsixle.com/) ### Get in Touch - [Start Free Trial](https://popsixle.com/free-trial) - [Partner with Popsixle](https://popsixle.com/partners) - [Contact Popsixle](https://popsixle.com/contact-popsixle) [Privacy Policy](https://popsixle.com/privacy-policy-popsixle)    |     [Terms of Service](https://popsixle.com/terms-of-service) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Noah King", "url" : "https://popsixle.com/articles-podcasts/author/noah-king" }, "dateModified" : "2024-11-04T13:11:16.398Z", "datePublished" : "2024-11-04T13:10:56.000Z", "headline" : "Performance Problem: Is it your Ads or your Website?", "image" : [ "https://21635681.fs1.hubspotusercontent-na1.net/hubfs/21635681/IMG_0887.jpeg" ], "mainEntityOfPage" : { "@id" : "https://popsixle.com/articles-podcasts/performance-problem-is-it-your-ads-or-your-website", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://21635681.fs1.hubspotusercontent-na1.net/hubfs/21635681/popsixle_logo2.png" }, "name" : "Popsixle" } } ```