Secret of Meta Ads: Alignment of 4 Key Pillars

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗯𝗲𝘁𝘁𝗲𝗿 𝗠𝗲𝘁𝗮 𝗮𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲? Is it: A) Creative, B) Landing Pages, C) Server-side Data, or D) Campaign Structure? (Spoiler: It's all of the above)

These are the four pillars of excellence that lead to better ad performance on Meta (and Google / TikTok as well).

+ Engaging 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲
+ High Converting 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀
+ Server-Side 𝗗𝗮𝘁𝗮
+ Modern 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲

When all four pillars are strong, you will have a massive competitive advantage over your peers and significantly lower ad costs.

Here's how to unlock this winning approach:

▶️ 𝗦𝗲𝗹𝗳 𝗔𝘀𝘀𝗲𝘀𝘀 which of these four pillars are your strengths vs weaknesses
▶️ 𝗙𝗼𝗿𝘁𝗶𝗳𝘆 any weak pillar and turn your weaknesses into strengths
▶️ 𝗕𝘂𝗶𝗹𝗱 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 across pillars for added performance gains

Few advertisers ensure there is strong alignment across each. Here's a few ways to think about this alignment.

▶️ 𝗔𝗱 + 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 - make sure the messaging of your ads drives traffic to a landing page or webpage that speaks the same language and matches the same tone (create matching funnel stages to prevent disjointed experiences)

▶️ 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 + 𝗔𝗱 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 - creative format diversity is critical to reach more unique people and prevent high ad frequency (especially when using broad audiences)

▶️ 𝗗𝗮𝘁𝗮 + 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 - make sure you are sending segmented data that aligns with your campaign optimization approach (ie. new vs return purchasers for prospecting campaigns)

I know its tiring to hear “synergy" and "one plus one is three" but this aligned-4-pillars approach is absolutely the secret to have killer ads that perform 20-30% better.

Need help assessing and improving some of your key pillars of excellence? Drop a comment or using the booking link on my profile page to set up some time together.