Articles & Podcasts

Meta

Top 4 Meta Ad Audit Red Flags

Discover the top four common mistakes in Meta ad audits for Shopify businesses and learn how to fix them for improved ad performance.

Ad Optimization

Secret of Meta Ads: Alignment of 4 Key Pillars

Unlock Meta ad performance by aligning creative, landing pages, server-side data, and campaign structure for a 20-30% improvement. Learn how to build...

Ad Optimization

The Untapped Power of Landing Pages and Real-Time Data

Maximize your conversions and ROI this holiday season with the combined power of optimized landing pages and a real-time data feedback loop.

Ad Optimization

Segmented Shopping is the Ultimate eComm Unlock

Noah King of Popsixle and Rishabh Jain of Fermat teamed up to discuss how segmentation can provide a powerful advantage to eCommerce brands.

Meta

How Much Should I Spend on Facebook?

Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.

Meta

iOS17: A Change, Not a Crisis, for Marketers

Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think.

Ad Optimization

What is a Conversions API (CAPI)?

Get an overview of what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options...

Ad Optimization

Popsixle 101 - Your Guide To The Basics of Popsixle

Popsixle 101 - Read this to quickly learn what makes Popsixle the best solution to begin fixing iOS14 data loss and get back to growing your business

Ad Optimization

Top 6 Facebook Conversions API Errors To Avoid

Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.

Ad Optimization

Does Shopify's Conversions API Actually Help Facebook Ad Performance?

Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration

Meta

How to Scale Facebook Ads with Popsixle and Social Bulldog

Learn from Dan Diaz of Social Bulldog on how to scale Facebook ads by using Popsixle to solve Facebook's signal loss problem