Does Shopify's Conversions API Actually Help Facebook Ad Performance?
Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration
Learn from Dan Diaz of Social Bulldog on how to scale Facebook ads by using Popsixle to solve Facebook's signal loss problem
Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration
When iOS14 was released, it changed the landscape of digital marketing by neutering Facebook ad optimization capabilities. Let’s explore this change.
Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.