--- title: Popsixle Articles & Podcasts | Meta description: Meta | Learn --- [![popsixle_logo2](https://popsixle.com/hubfs/popsixle_logo2.png)](https://popsixle.com) - [WHY POPSIXLE](https://popsixle.com/why-popsixle) - [PRODUCT](https://popsixle.com/product) - [PRICING](https://popsixle.com/pricing) - RESOURCES ### [Case Studies](https://popsixle.com/case-studies) ### [Knowledge Base](https://info.popsixle.com/knowledge) ### [Articles & Podcasts](https://popsixle.com/articles-podcasts) ### [Manage Subscription](https://subscribe.popsixle.com/) ### [Partner with Popsixle](https://popsixle.com/partners) [LOG IN](https://app.popsixle.com/) [START FREE TRIAL](https://popsixle.com/free-trial) # Articles & Podcasts Read the latest on all things CAPI, digital marketing, and Meta ad performance. ![blog-1](https://popsixle.com/hubfs/blog-1.png) - [ALL](https://popsixle.com/articles-podcasts/all) - [Ad Optimization](https://popsixle.com/articles-podcasts/tag/ad-optimization) - [Meta](https://popsixle.com/articles-podcasts/tag/meta) - [Facebook](https://popsixle.com/articles-podcasts/tag/facebook) - [Conversions API](https://popsixle.com/articles-podcasts/tag/conversions-api) - [Machine Learning](https://popsixle.com/articles-podcasts/tag/machine-learning) - [Ad Creative](https://popsixle.com/articles-podcasts/tag/ad-creative) - [Shopify](https://popsixle.com/articles-podcasts/tag/shopify) - [AI](https://popsixle.com/articles-podcasts/tag/ai) - [AdTech](https://popsixle.com/articles-podcasts/tag/adtech) - [Attribution](https://popsixle.com/articles-podcasts/tag/attribution) - [segmentation](https://popsixle.com/articles-podcasts/tag/segmentation) - [Events Manager](https://popsixle.com/articles-podcasts/tag/events-manager) - [iOS14](https://popsixle.com/articles-podcasts/tag/ios14) Meta ### [Understanding Meta Ad Auctions: Auto-Bid vs. Manual Bid Explained](https://popsixle.com/articles-podcasts/understanding-meta-ad-auctions-auto-bid-vs.-manual-bid-explained) Explore the pros and cons of using cost caps versus auto-bid strategies in Meta's ad auction to optimize your ad spend and conversions. Noah King Nov 8, 2024 Meta ### [Better Data Drives Better Auction Performance](https://popsixle.com/articles-podcasts/better-data-drives-better-auction-performance) Upgrade your data connection to improve Meta ad auction performance, lower costs, and boost conversion rates by sending 100% usable real-time data. Noah King Nov 4, 2024 Meta ### [Mastering Meta's Creative Testing](https://popsixle.com/articles-podcasts/mastering-metas-creative-testing) Unlock Meta's creative testing power. Learn to leverage rapid permutations, attention metrics, and big rewards to optimize your Facebook ads... Noah King Apr 3, 2024 Meta ### [How Much Should I Spend on Facebook?](https://popsixle.com/articles-podcasts/how-much-should-i-spend-on-facebook) Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance. Noah King Jul 12, 2023 Meta ### [New Popsixle Feature: Measure Facebook Attribution Accuracy](https://popsixle.com/articles-podcasts/measure-facebook-attribution-accuracy) Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better... Noah King Jun 21, 2023 Meta ### [iOS17: A Change, Not a Crisis, for Marketers](https://popsixle.com/articles-podcasts/ios17-a-change-not-a-crisis-for-marketers) Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think. Noah King Jun 11, 2023 Meta ### [Demystifying the Facebook/Meta Events Manager](https://popsixle.com/articles-podcasts/demystifying-the-facebook-events-manager) Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool... Noah King Jun 1, 2023 Meta ### [How to Scale Facebook Ads with Popsixle and Social Bulldog](https://popsixle.com/articles-podcasts/social-bulldog-popsixle-how-to-scale-facebook-ads) Learn from Dan Diaz of Social Bulldog on how to scale Facebook ads by using Popsixle to solve Facebook's signal loss problem Noah King Nov 3, 2022 Meta ### [The Machine Learning Systems Behind Meta](https://popsixle.com/articles-podcasts/the-machine-learning-systems-behind-meta) Learn about machine learning and how it powers Meta's ad platform. Noah King Oct 24, 2022 Meta ### [Fate v Future Podcast: Featuring Popsixle's CEO Noah King](https://popsixle.com/articles-podcasts/fate-v-future-podcast-featuring-popsixles-ceo-noah-king) Listen to the Fate v Future podcast and learn about pixels, server-side tracking, and all things adtech. 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