Read the latest on all things CAPI, digital marketing, and Meta ad performance.
Explore the pros and cons of using cost caps versus auto-bid strategies in Meta's ad auction to optimize your ad spend and conversions.
Discover the top four common mistakes in Meta ad audits for Shopify businesses and learn how to fix them for improved ad performance.
Upgrade your data connection to improve Meta ad auction performance, lower costs, and boost conversion rates by sending 100% usable real-time data.
Unlock Meta's creative testing power. Learn to leverage rapid permutations, attention metrics, and big rewards to optimize your Facebook ads...
Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.
Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better...
Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think.
Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool...
Learn from Dan Diaz of Social Bulldog on how to scale Facebook ads by using Popsixle to solve Facebook's signal loss problem
Learn about machine learning and how it powers Meta's ad platform.
Listen to the Fate v Future podcast and learn about pixels, server-side tracking, and all things adtech.