Read the latest on all things CAPI, digital marketing, and Meta ad performance.
Learn how to create an iterative creative process to optimize ad performance on Meta and TikTok by focusing on ad diversity and team learnings.
Discover how creative diversity in visuals, messaging, and formats can enhance your Meta ad performance and avoid common mistakes made by advertisers.
Learn how to leverage Meta's dynamic placements and creative optimizations to improve ad performance and outshine competitors with tailored, adaptive...
Unlock Meta's creative testing power. Learn to leverage rapid permutations, attention metrics, and big rewards to optimize your Facebook ads...
Sarah Levinger and Noah King teamed up to explore the opportunity of melding psychology and data to build high performing ads.