Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better...
Articles & Podcasts
Read the latest on all things CAPI, digital marketing, and Meta ad performance.
Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool...
Written for Shopify store owners and marketers, this article provides a summary of best practices for managing your Conversions API connection.
Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.
Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration