Articles & Podcasts

Read the latest on all things CAPI, digital marketing, and Meta ad performance.

Machine Learning

Level Up Ad Performance with Facebook AI

A guide to unlocking the full potential of Facebook's AI. Learn how the Facebook algorithm works, the power of creative diversity, and the importance...


How Much Should I Spend on Facebook?

Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.

Ad Optimization

What is a Conversions API (CAPI)?

Get an overview of what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options...

Ad Optimization

Top 6 Facebook Conversions API Errors To Avoid

Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.

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