Articles & Podcasts

How Better Data and Better Profitability Help Brands Grow

Learn how better data and profitability drive brand growth in 2024. Discover the impact of good data and contribution margin on ad performance and...

Ad Optimization

The Untapped Power of Landing Pages and Real-Time Data

Maximize your conversions and ROI this holiday season with the combined power of optimized landing pages and a real-time data feedback loop.

Ad Optimization

Segmented Shopping is the Ultimate eComm Unlock

Noah King of Popsixle and Rishabh Jain of Fermat teamed up to discuss how segmentation can provide a powerful advantage to eCommerce brands.

Ad Creative

Unleashing the Power of Psychology and Data in Facebook Ads

Sarah Levinger and Noah King teamed up to explore the opportunity of melding psychology and data to build high performing ads.

Machine Learning

Level Up Ad Performance with Facebook AI

A guide to unlocking the full potential of Facebook's AI. Learn how the Facebook algorithm works, the power of creative diversity, and the importance...

Meta

How Much Should I Spend on Facebook?

Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.

Machine Learning

Facebook AI Success Requires Great Creative + Great Data

With the rise of generative AI, now advertisers can easily produce a high volume of great creative. But creative variations need to be paired with...

Meta

New Popsixle Feature: Measure Facebook Attribution Accuracy

Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better...

Meta

iOS17: A Change, Not a Crisis, for Marketers

Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think.

Meta

Demystifying the Facebook/Meta Events Manager

Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool...

iOS 16.4 and Its Impact on eCommerce Brands

Join us as we dive deep into the buzz surrounding Apple's iOS 16.4 release, examining its effects on Facebook ad performance and server-side data...

AdTech

How to Find and Fix Double Pixel Errors on Shopify

Installing a Facebook tracking pixel seems simple, but there are setup problems that can cause performance and attribution issues. Learn how to find...

Ad Optimization

What is a Conversions API (CAPI)?

Get an overview of what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options...

Ad Optimization

Popsixle 101 - Your Guide To The Basics of Popsixle

Popsixle 101 - Read this to quickly learn what makes Popsixle the best solution to begin fixing iOS14 data loss and get back to growing your business

Conversions API

The Ultimate Guide to the Facebook Conversions API

Written for Shopify store owners and marketers, this article provides a summary of best practices for managing your Conversions API connection.

Ad Optimization

Top 6 Facebook Conversions API Errors To Avoid

Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.

Ad Optimization

Does Shopify's Conversions API Actually Help Facebook Ad Performance?

Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration

Why Do You Need Popsixle And Attribution Tools Like TripleWhale?

The limitations created by iOS14 for digital marketers requires more than TripleWhale's attribution models. It requires better data too. Enter...

What is the impact of iOS14 data loss on Facebook ads?

When iOS14 was released, it changed the landscape of digital marketing by neutering Facebook ad optimization capabilities. Let’s explore this change.

Meta

How to Scale Facebook Ads with Popsixle and Social Bulldog

Learn from Dan Diaz of Social Bulldog on how to scale Facebook ads by using Popsixle to solve Facebook's signal loss problem

Meta

The Machine Learning Systems Behind Meta

Learn about machine learning and how it powers Meta's ad platform.

Meta

Fate v Future Podcast: Featuring Popsixle's CEO Noah King

Listen to the Fate v Future podcast and learn about pixels, server-side tracking, and all things adtech.