Articles & Podcasts

Consolidate BFCM and Evergreen Ads for Better Meta Performance

Discover why consolidating BFCM ads with evergreen ads into one Meta ASC campaign can boost your small brand’s ad performance and data efficiency.

How to Audit Meta Pixel Events to Fix Data Alignment Issues

Learn how to audit your Meta pixel events to ensure accurate data tracking and optimize your digital ad performance.

Understanding Event Match Quality (EMQ) Scores in Meta Ads

Understanding Meta's Event Match Quality scores: what they mean, how they work, and why they matter for optimizing your ad campaigns.

Unlocking Meta's Ad Auction: Strategies for Success

Unlock Meta's ad auction secrets to outperform competitors by optimizing your bid, ad quality, and user experience without increasing spend.

Winning Meta Ads: Spend Smart, Not More

Learn how small brands can compete with big spenders on Meta by optimizing Estimated Action Rate and User Value for better ad performance at lower...

Shopify

How 8-Figure Brands Are Slashing Customer Acquisition Costs

Discover how 8-figure brands leverage custom data activation to reduce customer acquisition costs and drive significant business growth.

Avoiding Costly Mistakes When Scaling Meta Ads

Learn how to avoid common ad scaling mistakes and plan your audience size and budget to maintain ad efficiency on Meta's ad platform.

Barrier of Entry vs Barrier of Experience

Learn the differences between Meta ad strategies for small versus large brands and the importance of tailored expertise in achieving advertising...

Enhance Your Shopify Ads with Advanced CAPI for Better ROI

Discover how an advanced CAPI connection can significantly reduce customer acquisition costs and improve ad performance compared to Shopify's native...

Why Better Server-Side CAPI Data Boosts Ad Performance

Improve ad performance by sending better server-side CAPI data to platforms like Meta, TikTok, and Google for enhanced targeting, optimization, and...

How to Check Data Quality for Meta and TikTok Ad Success

Learn how to audit and align your Meta and TikTok ad data for optimal performance by avoiding common pitfalls and ensuring accurate event tracking.

Meta

Understanding Meta Ad Auctions: Auto-Bid vs. Manual Bid Explained

Explore the pros and cons of using cost caps versus auto-bid strategies in Meta's ad auction to optimize your ad spend and conversions.

Ad Creative

How To Create an Iterative Creative Process

Learn how to create an iterative creative process to optimize ad performance on Meta and TikTok by focusing on ad diversity and team learnings.

Optimizing Quality Scores to Master Ad Auctions on Meta, Google, and TikTok

Learn how to optimize your ad campaigns by enhancing CTR, CVR, and data accuracy to achieve higher quality scores and outperform competitors in ad...

Attribution

Meta Performance vs Meta Attribution

Exploring Meta's new attribution features, their impact on auction performance, and the balance between real value creation and accurate attribution.

Boost Your Ad Performance with Advanced Data Connectors for Shopify

Boost ad performance and reporting with advanced Shopify data connectors. Learn how enhanced tracking, order filtering, and customization outperform...

The Power of Campaign Consolidation

Learn the critical importance of campaign consolidation for smaller Meta advertisers to optimize data volume and leverage machine learning for growth.

Meta Ad Performance: Advanced Strategies for Ad Buyers

Learn how to maximize Meta's machine learning for ad buying by stacking catalog ads, Look-a-Like audiences, and bid strategies.

Machine Learning

Optimizing Meta Ads: Understanding Machine Learning and Data Signals

Understand how Meta's machine learning and look-a-like models work to optimize your ad buys and boost conversions with these essential strategies and...

Ad Creative

Maximize Meta Ads: The Power of Creative Diversity

Discover how creative diversity in visuals, messaging, and formats can enhance your Meta ad performance and avoid common mistakes made by advertisers.

Building your E-commerce Measurement Approach

Learn how to build a comprehensive e-commerce measurement approach by focusing on multiple metrics to ensure balanced and efficient growth.

Meta

Top 4 Meta Ad Audit Red Flags

Discover the top four common mistakes in Meta ad audits for Shopify businesses and learn how to fix them for improved ad performance.

Performance Problem: Is it your Ads or your Website?

Discover how to determine if your Meta ad performance issues are due to your ads or your website, and learn key optimization strategies for both.

Meta

Better Data Drives Better Auction Performance

Upgrade your data connection to improve Meta ad auction performance, lower costs, and boost conversion rates by sending 100% usable real-time data.

Ad Optimization

Secret of Meta Ads: Alignment of 4 Key Pillars

Unlock Meta ad performance by aligning creative, landing pages, server-side data, and campaign structure for a 20-30% improvement. Learn how to build...

Ad Creative

Unlock the Power of Meta Ads with Dynamic Placements and Creative

Learn how to leverage Meta's dynamic placements and creative optimizations to improve ad performance and outshine competitors with tailored, adaptive...

Understanding Meta Ad Targeting: A Comprehensive Guide

Master Meta ad targeting with insights on setup, Campaign Budget Optimization, and audience optimization to boost ad performance and efficiency.

Building Authentic Brands: 5 Ways to Earn Customer Trust

Discover how to build authentic, trust-driven relationships with your customers by embracing transparency, consistency, and humanizing your brand.

Meta

Mastering Meta's Creative Testing

Unlock Meta's creative testing power. Learn to leverage rapid permutations, attention metrics, and big rewards to optimize your Facebook ads...

Optimizing Facebook Ads: Quality Data vs. High EMQ Scores

Optimize Facebook ad performance by focusing on high-quality data for better user matching and accurate attribution in Meta Events Manager.

How Better Data and Better Profitability Help Brands Grow

Learn how better data and profitability drive brand growth in 2024. Discover the impact of good data and contribution margin on ad performance and...

Optimizing Meta Ads: The Three Data Layers Fueling Success

Discover how Meta's machine learning optimizes Facebook ads using recent conversions, historic data, and industry benchmarks to enhance ad...

Top 5 Hidden Data & Tracking Issues for Shopify and Meta Integration

Discover the top 5 data and tracking issues eCommerce brands face with Shopify and Meta, and how to solve them for better ad performance.

Understanding Meta's Ad Auction Algorithm: Why Diversification is Key

Discover how Meta's auction algorithm prioritizes ad winners and why it's crucial to diversify your testing strategies for optimal ad performance.

Ad Optimization

The Untapped Power of Landing Pages and Real-Time Data

Maximize your conversions and ROI this holiday season with the combined power of optimized landing pages and a real-time data feedback loop.

Meta Attribution: Why Quality Data Beats Quantity

Discover the key data points that enhance attribution accuracy and unlock the full potential of Meta Machine Learning in your ad campaigns.

Making the Meta Algorithm Your MVP

Optimize your Facebook/Meta campaigns by leveraging the algorithm to maximize ad performance with dynamic audiences, budgets, and creative strategies.

Facebook Ad Performance: Understanding CAPI Connection Types

Learn about different types of Facebook Conversions API connections and how to optimize your ad performance with the best data integration.

6 Common Mistakes Brands Make with Facebook AI Advertising

Discover six common mistakes brands make that hinder Facebook AI from optimizing ad performance and learn how to avoid them for better results.

Ad Optimization

Segmented Shopping is the Ultimate eComm Unlock

Noah King of Popsixle and Rishabh Jain of Fermat teamed up to discuss how segmentation can provide a powerful advantage to eCommerce brands.

Ad Creative

Unleashing the Power of Psychology and Data in Facebook Ads

Sarah Levinger and Noah King teamed up to explore the opportunity of melding psychology and data to build high performing ads.

Machine Learning

Level Up Ad Performance with Facebook AI

A guide to unlocking the full potential of Facebook's AI. Learn how the Facebook algorithm works, the power of creative diversity, and the importance...

Meta

How Much Should I Spend on Facebook?

Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.

Machine Learning

Facebook AI Success Requires Great Creative + Great Data

With the rise of generative AI, now advertisers can easily produce a high volume of great creative. But creative variations need to be paired with...

Meta

New Popsixle Feature: Measure Facebook Attribution Accuracy

Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better...

Meta

iOS17: A Change, Not a Crisis, for Marketers

Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think.

Meta

Demystifying the Facebook/Meta Events Manager

Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool...

iOS 16.4 and Its Impact on eCommerce Brands

Join us as we dive deep into the buzz surrounding Apple's iOS 16.4 release, examining its effects on Facebook ad performance and server-side data...

AdTech

How to Find and Fix Double Pixel Errors on Shopify

Installing a Facebook tracking pixel seems simple, but there are setup problems that can cause performance and attribution issues. Learn how to find...

Ad Optimization

What is a Conversions API (CAPI)?

Get an overview of what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options...

Ad Optimization

Popsixle 101 - Your Guide To The Basics of Popsixle

Popsixle 101 - Read this to quickly learn what makes Popsixle the best solution to begin fixing iOS14 data loss and get back to growing your business

Conversions API

The Ultimate Guide to the Facebook Conversions API

Written for Shopify store owners and marketers, this article provides a summary of best practices for managing your Conversions API connection.

Ad Optimization

Top 6 Facebook Conversions API Errors To Avoid

Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.

Ad Optimization

Does Shopify's Conversions API Actually Help Facebook Ad Performance?

Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration

Why Do You Need Popsixle And Attribution Tools Like TripleWhale?

The limitations created by iOS14 for digital marketers requires more than TripleWhale's attribution models. It requires better data too. Enter...

What is the impact of iOS14 data loss on Facebook ads?

When iOS14 was released, it changed the landscape of digital marketing by neutering Facebook ad optimization capabilities. Let’s explore this change.

Meta

How to Scale Facebook Ads with Popsixle and Social Bulldog

Learn from Dan Diaz of Social Bulldog on how to scale Facebook ads by using Popsixle to solve Facebook's signal loss problem

Meta

The Machine Learning Systems Behind Meta

Learn about machine learning and how it powers Meta's ad platform.

Meta

Fate v Future Podcast: Featuring Popsixle's CEO Noah King

Listen to the Fate v Future podcast and learn about pixels, server-side tracking, and all things adtech.