Read the latest on all things CAPI, digital marketing, and Meta ad performance.
Understand how Meta's machine learning and look-a-like models work to optimize your ad buys and boost conversions with these essential strategies and...
A guide to unlocking the full potential of Facebook's AI. Learn how the Facebook algorithm works, the power of creative diversity, and the importance...
Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.
With the rise of generative AI, now advertisers can easily produce a high volume of great creative. But creative variations need to be paired with...
Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better...
Learn about machine learning and how it powers Meta's ad platform.