Articles & Podcasts

Meta

Demystifying the Facebook/Meta Events Manager

Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool...

Ad Optimization

Top 6 Facebook Conversions API Errors To Avoid

Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.

Ad Optimization

Does Shopify's Conversions API Actually Help Facebook Ad Performance?

Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration