Read the latest on all things CAPI, digital marketing, and Meta ad performance.
Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.
With the rise of generative AI, now advertisers can easily produce a high volume of great creative. But creative variations need to be paired with...
Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better...
Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think.
Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool...
Get an overview of what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options...
Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.
Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration