--- title: Popsixle Articles & Podcasts | Facebook description: Facebook | Learn --- [![popsixle_logo2](https://popsixle.com/hubfs/popsixle_logo2.png)](https://popsixle.com) - [WHY POPSIXLE](https://popsixle.com/why-popsixle) - [PRODUCT](https://popsixle.com/product) - [PRICING](https://popsixle.com/pricing) - RESOURCES ### [Case Studies](https://popsixle.com/case-studies) ### [Knowledge Base](https://info.popsixle.com/knowledge) ### [Articles & Podcasts](https://popsixle.com/articles-podcasts) ### [Manage Subscription](https://subscribe.popsixle.com/) ### [Partner with Popsixle](https://popsixle.com/partners) [LOG IN](https://app.popsixle.com/) [START FREE TRIAL](https://popsixle.com/free-trial) # Articles & Podcasts Read the latest on all things CAPI, digital marketing, and Meta ad performance. ![blog-1](https://popsixle.com/hubfs/blog-1.png) - [ALL](https://popsixle.com/articles-podcasts/all) - [Ad Optimization](https://popsixle.com/articles-podcasts/tag/ad-optimization) - [Meta](https://popsixle.com/articles-podcasts/tag/meta) - [Facebook](https://popsixle.com/articles-podcasts/tag/facebook) - [Conversions API](https://popsixle.com/articles-podcasts/tag/conversions-api) - [Machine Learning](https://popsixle.com/articles-podcasts/tag/machine-learning) - [Ad Creative](https://popsixle.com/articles-podcasts/tag/ad-creative) - [Shopify](https://popsixle.com/articles-podcasts/tag/shopify) - [AI](https://popsixle.com/articles-podcasts/tag/ai) - [AdTech](https://popsixle.com/articles-podcasts/tag/adtech) - [Attribution](https://popsixle.com/articles-podcasts/tag/attribution) - [segmentation](https://popsixle.com/articles-podcasts/tag/segmentation) - [Events Manager](https://popsixle.com/articles-podcasts/tag/events-manager) - [iOS14](https://popsixle.com/articles-podcasts/tag/ios14) Meta ### [How Much Should I Spend on Facebook?](https://popsixle.com/articles-podcasts/how-much-should-i-spend-on-facebook) Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance. Noah King Jul 12, 2023 Machine Learning ### [Facebook AI Success Requires Great Creative + Great Data](https://popsixle.com/articles-podcasts/unlocking-facebook-ad-success-with-ai) With the rise of generative AI, now advertisers can easily produce a high volume of great creative. But creative variations need to be paired with... Noah King Jun 24, 2023 Meta ### [New Popsixle Feature: Measure Facebook Attribution Accuracy](https://popsixle.com/articles-podcasts/measure-facebook-attribution-accuracy) Popsixle’s new Attribution Accuracy Dashboard provides businesses with a confident understanding of Facebook attribution, enabling them to better... Noah King Jun 21, 2023 Meta ### [iOS17: A Change, Not a Crisis, for Marketers](https://popsixle.com/articles-podcasts/ios17-a-change-not-a-crisis-for-marketers) Are marketers heading towards a storm with the upcoming iOS17 release? Understand its new features and why there might less to fear than you think. Noah King Jun 11, 2023 Meta ### [Demystifying the Facebook/Meta Events Manager](https://popsixle.com/articles-podcasts/demystifying-the-facebook-events-manager) Discover the power of Facebook Events Manager in tracking and measuring the quality of your data. Learn the features and functionalities of the tool... Noah King Jun 1, 2023 Ad Optimization ### [What is a Conversions API (CAPI)?](https://popsixle.com/articles-podcasts/what-is-a-conversions-api-capi) Get an overview of what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options... Noah King Jan 23, 2023 Ad Optimization ### [Top 6 Facebook Conversions API Errors To Avoid](https://popsixle.com/articles-podcasts/top-conversions-api-errors-to-avoid) Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API. Noah King Jan 12, 2023 Ad Optimization ### [Does Shopify's Conversions API Actually Help Facebook Ad Performance?](https://popsixle.com/articles-podcasts/does-shopify-conversion-api-actually-help-facebook-ad-performance) Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration Noah King Dec 22, 2022 ### Keep up to date on the latest in adtech ### Product - [Start Free Trial](https://popsixle.com/free-trial) - [Why Popsixle](https://popsixle.com/why-popsixle) - [Product Overview](https://popsixle.com/product) - [Pricing](https://popsixle.com/pricing) ### Resources - [Case Studies](https://popsixle.com/case-studies) - [Articles & Podcasts](https://popsixle.com/articles-podcasts) - [Knowledge Base](https://info.popsixle.com/knowledge) - [Manage Popsixle Subscription](https://subscribe.popsixle.com/) - [Log Into Popsixle](https://app.popsixle.com/) ### Get in Touch - [Start Free Trial](https://popsixle.com/free-trial) - [Partner with Popsixle](https://popsixle.com/partners) - [Contact Popsixle](https://popsixle.com/contact-popsixle) [Privacy Policy](https://popsixle.com/privacy-policy-popsixle)    |     [Terms of Service](https://popsixle.com/terms-of-service) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)