Articles & Podcasts

Ad Optimization

What is a Conversions API (CAPI)?

Get an overview of what a Conversions API is, why you need one to run successful digital marketing in the post iOS 14 world, and what your options...

Ad Optimization

Top 6 Facebook Conversions API Errors To Avoid

Not all Conversions API connections are equal. Here are the most common setup problems that occur when brands install the Facebook Conversions API.

Ad Optimization

Does Shopify's Conversions API Actually Help Facebook Ad Performance?

Learn why Shopify's built in Conversions API doesn't work and how you can boost Facebook ad performance through your own CAPI integration