Optimizing Quality Scores to Master Ad Auctions on Meta, Google, and TikTok
Learn how to optimize your ad campaigns by enhancing CTR, CVR, and data accuracy to achieve higher quality scores and outperform competitors in ad...
Articles & Podcasts
Read the latest on all things CAPI, digital marketing, and Meta ad performance.
Attribution
Meta Performance vs Meta Attribution
Exploring Meta's new attribution features, their impact on auction performance, and the balance between real value creation and accurate attribution.
Noah King
Nov 8, 2024
Boost Your Ad Performance with Advanced Data Connectors for Shopify
Boost ad performance and reporting with advanced Shopify data connectors. Learn how enhanced tracking, order filtering, and customization outperform...
Noah King
Nov 8, 2024
The Power of Campaign Consolidation
Learn the critical importance of campaign consolidation for smaller Meta advertisers to optimize data volume and leverage machine learning for growth.
Noah King
Nov 8, 2024
Meta Ad Performance: Advanced Strategies for Ad Buyers
Learn how to maximize Meta's machine learning for ad buying by stacking catalog ads, Look-a-Like audiences, and bid strategies.
Noah King
Nov 8, 2024
Machine Learning
Optimizing Meta Ads: Understanding Machine Learning and Data Signals
Understand how Meta's machine learning and look-a-like models work to optimize your ad buys and boost conversions with these essential strategies and...
Noah King
Nov 8, 2024
Ad Creative
Maximize Meta Ads: The Power of Creative Diversity
Discover how creative diversity in visuals, messaging, and formats can enhance your Meta ad performance and avoid common mistakes made by advertisers.
Noah King
Nov 7, 2024
Building your E-commerce Measurement Approach
Learn how to build a comprehensive e-commerce measurement approach by focusing on multiple metrics to ensure balanced and efficient growth.
Noah King
Nov 7, 2024
Meta
Top 4 Meta Ad Audit Red Flags
Discover the top four common mistakes in Meta ad audits for Shopify businesses and learn how to fix them for improved ad performance.
Noah King
Nov 4, 2024
Performance Problem: Is it your Ads or your Website?
Discover how to determine if your Meta ad performance issues are due to your ads or your website, and learn key optimization strategies for both.
Noah King
Nov 4, 2024
Meta
Better Data Drives Better Auction Performance
Upgrade your data connection to improve Meta ad auction performance, lower costs, and boost conversion rates by sending 100% usable real-time data.
Noah King
Nov 4, 2024
Ad Optimization
Secret of Meta Ads: Alignment of 4 Key Pillars
Unlock Meta ad performance by aligning creative, landing pages, server-side data, and campaign structure for a 20-30% improvement. Learn how to build...
Noah King
Oct 4, 2024