Read the latest on all things CAPI, digital marketing, and Meta ad performance.
Learn how to create an iterative creative process to optimize ad performance on Meta and TikTok by focusing on ad diversity and team learnings.
Learn how to optimize your ad campaigns by enhancing CTR, CVR, and data accuracy to achieve higher quality scores and outperform competitors in ad...
Exploring Meta's new attribution features, their impact on auction performance, and the balance between real value creation and accurate attribution.
Boost ad performance and reporting with advanced Shopify data connectors. Learn how enhanced tracking, order filtering, and customization outperform...
Learn the critical importance of campaign consolidation for smaller Meta advertisers to optimize data volume and leverage machine learning for growth.
Learn how to maximize Meta's machine learning for ad buying by stacking catalog ads, Look-a-Like audiences, and bid strategies.
Understand how Meta's machine learning and look-a-like models work to optimize your ad buys and boost conversions with these essential strategies and...
Discover how creative diversity in visuals, messaging, and formats can enhance your Meta ad performance and avoid common mistakes made by advertisers.
Learn how to build a comprehensive e-commerce measurement approach by focusing on multiple metrics to ensure balanced and efficient growth.
Discover the top four common mistakes in Meta ad audits for Shopify businesses and learn how to fix them for improved ad performance.
Discover how to determine if your Meta ad performance issues are due to your ads or your website, and learn key optimization strategies for both.
Upgrade your data connection to improve Meta ad auction performance, lower costs, and boost conversion rates by sending 100% usable real-time data.