Articles & Podcasts

Read the latest on all things CAPI, digital marketing, and Meta ad performance.

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Meta

Top 4 Meta Ad Audit Red Flags

Discover the top four common mistakes in Meta ad audits for Shopify businesses and learn how to fix them for improved ad performance.

Ad Optimization

Secret of Meta Ads: Alignment of 4 Key Pillars

Unlock Meta ad performance by aligning creative, landing pages, server-side data, and campaign structure for a 20-30% improvement. Learn how to build...

Machine Learning

Level Up Ad Performance with Facebook AI

A guide to unlocking the full potential of Facebook's AI. Learn how the Facebook algorithm works, the power of creative diversity, and the importance...

Meta

How Much Should I Spend on Facebook?

Intensify partnered with Popsixle to find the sweet spot for how much brands should spend on Facebook in order to have the most optimal performance.

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