Understanding Event Match Quality (EMQ) Scores in Meta Ads
Understanding Meta's Event Match Quality scores: what they mean, how they work, and why they matter for optimizing your ad campaigns.
Articles & Podcasts
Read the latest on all things CAPI, digital marketing, and Meta ad performance.
How to Audit Meta Pixel Events to Fix Data Alignment Issues
Learn how to audit your Meta pixel events to ensure accurate data tracking and optimize your digital ad performance.
Noah King
May 22, 2024
Ad Creative
Unlock the Power of Meta Ads with Dynamic Placements and Creative
Learn how to leverage Meta's dynamic placements and creative optimizations to improve ad performance and outshine competitors with tailored, adaptive...
Noah King
May 15, 2024
Understanding Meta Ad Targeting: A Comprehensive Guide
Master Meta ad targeting with insights on setup, Campaign Budget Optimization, and audience optimization to boost ad performance and efficiency.
Noah King
May 1, 2024
Building Authentic Brands: 5 Ways to Earn Customer Trust
Discover how to build authentic, trust-driven relationships with your customers by embracing transparency, consistency, and humanizing your brand.
Noah King
Apr 17, 2024
Meta
Mastering Meta's Creative Testing
Unlock Meta's creative testing power. Learn to leverage rapid permutations, attention metrics, and big rewards to optimize your Facebook ads...
Noah King
Apr 3, 2024
Optimizing Facebook Ads: Quality Data vs. High EMQ Scores
Optimize Facebook ad performance by focusing on high-quality data for better user matching and accurate attribution in Meta Events Manager.
Noah King
Mar 27, 2024
How Better Data and Better Profitability Help Brands Grow
Learn how better data and profitability drive brand growth in 2024. Discover the impact of good data and contribution margin on ad performance and...
Noah King
Mar 26, 2024
Optimizing Meta Ads: The Three Data Layers Fueling Success
Discover how Meta's machine learning optimizes Facebook ads using recent conversions, historic data, and industry benchmarks to enhance ad...
Noah King
Mar 13, 2024
Top 5 Hidden Data & Tracking Issues for Shopify and Meta Integration
Discover the top 5 data and tracking issues eCommerce brands face with Shopify and Meta, and how to solve them for better ad performance.
Noah King
Mar 6, 2024
Understanding Meta's Ad Auction Algorithm: Why Diversification is Key
Discover how Meta's auction algorithm prioritizes ad winners and why it's crucial to diversify your testing strategies for optimal ad performance.
Noah King
Feb 14, 2024
Ad Optimization
The Untapped Power of Landing Pages and Real-Time Data
Maximize your conversions and ROI this holiday season with the combined power of optimized landing pages and a real-time data feedback loop.
Noah King
Nov 17, 2023